Nike’s famous trade mark, the Swoosh, and its famous motto, “Just Do It” have gone a long way to change a small track shoe manufacturer into one of the largest sporting goods companies in the world. Today it is worth between $45 and 50 Billion Dollars. I would argue that Phil Knight, the founder and Chairman of Nike, has been so successful because he followed his motto.
I think Byron Reese would agree with me. The following video takes 15 minutes. It is a plug for his new book (available here), but it is worth the time. In fact it should probably be viewed by each of us on an annual basis. I plan to save a link to it on my calendar. I hope you enjoy it. Thanks to Corby for forwarding it to me.
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